Social media is incredibly effective for engaging with new, current, and prospective customers. If your business doesn’t have a social media presence, you may miss out on significant benefits for your brand. You can earn new customers and engage more insightfully with recurring ones through Social Media.
Social media channels have become a major source of news and information in today’s internet-driven world. But that’s not all. Social media presence is also a vital factor in search rankings and digital marketing.
We are a Noth Carolina-based SEO, Website Design, and Digital Marketing Company helping brands thrive across digital marketing channels. Social media management, websites, Facebook ads, Google ads, and search engine optimization, are just a few services we specialize in. Our team knows how to creatively design and implement adequate Social Media Marketing campaigns for all types of businesses.
Are you struggling to get the best results from your social media marketing strategy? Becoming a thought leader does not happen overnight. However, Take Charge Media has the best and most creative Social Media Marketing ideas and a data-driven Social Media Marketing business approach. You can place your brand as a professional in your area in no time with Take Charge Media.
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Social Media Marketing
What is Social Media Marketing?
Social media marketing is an online marketing strategy that uses different social media platforms, such as Facebook, Twitter, LinkedIn, Instagram, and Pinterest, to set brand recognition, capture customers’ attention, and link brands with a wider, more diverse audience segment.
Benefits of Social Media Marketing Services
Social media Marketing Services have multiple benefits for startups and established brands. With the right social media marketing plan and campaign monitoring system, social media content marketing can lead to improved search traffic, better SEO, Good customer engagement, and improved brand loyalty.
- Better Online Exposure – Social media platforms like Facebook, Twitter, LinkedIn, and Instagram can dynamically improve exposure and attraction in your company. With an effective Social Media Content Marketing Strategy, you generate more engagements, such as likes and shares, that allow you to interact with a wider online community.
- High Search Rankings – The more they share your content across social media channels, the more traffic they send to your website, and thus, the better your search rankings.
- Specific Audience Targeting – Social media lets you specify and categorize your ideal customers by age, location, and online activities, among other metrics. Social Media experts like Take Charge Media determine and analyze your Market and understand your target audience.
- Improved Customer Reach – With a strong social media marketing strategy, you can boost your brand attention and position your business in front of the proper clients.
- Increased Profitability – Social Media Marketing for businesses and enterprises is a cost-effective way to reach your ideal customers without spending a big amount of money. Social media platforms allow you to showcase your outcomes and services at a low cost.
Social Media Advertising
What is Social Media Advertising?
Social Media Advertising is the process of placing ads on social media platforms to boost your branding and produce a response from your audience. This reaction could be to inquire about your products or services, purchase your brand offerings or visit your landing page.
Benefits of Social Media Advertising
- Cost -The cost of Social Media Advertising is relatively low.
- Reach – Advertising on social media allows you to reach a lot of people
- Segmentation – Social Ads allow you access to highly targeted audiences.
- Brand Visibility – If a business utilizes Social Media to Advertise, its brand awareness and overall market visibility will increase considerably.
- Brand Recognition– Social Media Advertising is a great way to get users familiar with your brand and offerings.
- User Experience and Loyalty – Social media ads allow you to connect with your followers and potential customers.
Increase Sales, Signups, and Leads – Whether in the form of sales, signups, and/or leads, Social Ads are another ideal method for getting conversions.
Social Media Management
What is Social Media Management?
Social Media Management is an aspect of Social Media marketing that involves creating, scheduling, and evaluating content published across social media platforms.
Social Media Management allows you to:
- Take control of your online community
- Cut down business expenses
- Track your campaign development
- Build up your customer relations
- Increase your audience reach
- Establish an unfiled brand
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Social Media Packages: example
Package 1:
- 10 social posts/Per month
- 8 Custom Images per Month
- Social Media Marketing Strategy
- Social Media Competitive Analysis
- Social Media Brand Reputation Analysis
- Social Media Audit + Recommendations
- Dedicated Social Media Account Manager
- Daily Monitoring of Included Social Assets
- 48 Business Hours or Less Customer Response Time
- Standard Monthly Reporting and Analysis
- Network Setup & Optimization
- Cover Photo & Profile Photo Design/Optimization
- 2 Boosted Posts per Month
- Required Boosted Post Spend
- 1 social media network
- 1 personal social media consultation/per month
Package 2:
- 20 social posts /per month
- 10 Custom Images per Month
- Social Media Marketing Strategy
- Social Media Competitive Analysis
- Social Media Brand Reputation Analysis
- Social Media Audit + Recommendations
- Dedicated Social Media Account Manager
- Daily Monitoring of Included Social Assets
- 48 Business Hours or Less Customer Response Time
- Standard Monthly Reporting and Analysis
- Network Setup & Optimization
- Cover Photo & Profile Photo Design/Optimization
- 2 Boosted Posts per Month
- Required Boosted Post Spend
- Up to 2 social media networks
- 2 personal social media consultations/per month
Package 3:
- 30 social posts /Per month
- 12 Custom Images per Month
- Social Media Marketing Strategy
- Social Media Competitive Analysis
- Social Media Brand Reputation Analysis
- Social Media Audit + Recommendations
- Dedicated Social Media Account Manager
- Daily Monitoring of Included Social Assets
- 48 Business Hours or Less Customer Response Time
- Standard Monthly Reporting and Analysis
- Network Setup & Optimization
- Cover Photo & Profile Photo Design/Optimization
- 2 Boosted Posts per Month
- Required Boosted Post Spend
- Up to 3 social media networks
- 4 personal social media consultations / Per month
Most popular social media platforms.
Facebook: Advertising on Facebook allows you to reach a large community of online users. Right now, there are approximately 2.5 billion active Facebook profiles. Although the basic requirements are just a title and the ad itself, the possibilities are endless. You can post to your web page or Facebook page.
Instagram: Instagram ads are actually quite simple since the network is owned by Facebook. Ads on Facebook can be easily adapted and shared on Instagram, all from the same advertising platform. Each ad is clearly labeled as “Sponsored” in order to tell users that a given post is paid to advertise.
TikTok: Though TikTok is the new kid on the block in the social media world, it’s a force to be considered, especially if your target audience is Gen Z. TikTok has over 680 million active users, so advertising on TikTok is a great option.
LinkedIn: In order to reach your target audience, a solid title is crucial here. You can also indicate if you want users to visit your business’s website or your business’s LinkedIn profile.
Twitter: Businesses take advantage of advertising on Twitter in order to help extend the reach of their tweets and to get better ‘tweet interaction’. Companies that use Twitter pay using a system called “cost per interaction” (CPI).
Youtube: Over 75% of Americans aged 15 and up are on YouTube, part of over 2 billion monthly active users, making it the most popular website in the world after Google. The potential of a huge audience is a great reason to market your business on YouTube.
Social Media FAQs
What Social Media Platform Should I use for my Business?
Social media platforms are used daily by the majority of people worldwide, but It’s important to research to find out which social media channels are preferred by your target audience. Different industries derive value from different platforms, For Example, B2B brands lean toward LinkedIn, while e-commerce businesses use the massive reach and on-platform shopping features of Facebook and Instagram.
How Can I Increase my Followers?
When your social media properties are managed appropriately, you see growth through targeted boosts or ads, carefully crafted copy, highly shareable resources, captivating imagery, and platform-specific best practices.
How Much Should I spend on Social Media Marketing?
Your social media advertising spend relies entirely on the amount of budget you can put aside.
How Has Social Media Changed Marketing Strategies?
Social Media is now an essential part of an effective digital marketing strategy. Many brands use social media for top-of-funnel marketing and then utilize paid advertising on social media to drive middle-of-funnel or bottom-of-funnel efforts.
How Effective Is A Video On Social Media?
Is very effective. Your company’s social media strategy should include video, particularly for platforms like Instagram and YouTube.
Social Media Resources:
Youtube Ads: How to Use Online Video Ads For Business – YouTube Advertising
Facebook Ads: Facebook Business Manager
LinkedIn Ads: Advertising on Instagram | Instagram for Business
